Life and Business Coaching for New Entrepreneurs
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Life & Business Coaching for Accidental Entrepreneurs.

You may have stumbled into the startup life, but success is not an accident. 

Hey there, new entrepreneur! 

I bet you’re freaking out right about now, aren’t ya? 

You didn’t exactly *plan* to be an entrepreneur. 

It just sort of happened…  

There you were, sitting around being awesome when --> WHAM! <-- some amazing idea popped into your head, or landed in your lap… and you just can’t shake it (no matter how hard your procrastinate or try to avoid it).  

So, now you’re an entrepreneur… 

And some days you’re like, "I'VE TOTALLY GOT THIS." 

Things are flowing, you’re gonna be a Capital-B Billionaire on the cover of Forbes magazine.  

Other days, you forget to feed yourself, notice that you put your shirt on inside out and you waste four-hours digging in your gmail archives to find the login details for that software program you just had to have a couple weeks ago and haven’t done anything with.  

Is this really what success looks like? Do all founders feel like this?  

How long will it be before this comes naturally!?  

Sound a little bit familiar? Are you nodding your head?  

Here’s the good news, and the bad news.  

All of these feelings are completely normal in #startuplife.  


(There's always a but, isn't there...?)

But... with the right support system, and the right mindset, you can spend more time in your zone of genius and less time hiding from your team or creatively procrastinating on that big, hairy, audacious goal.  

You’ll make better decisions, trust yourself more, be able to adapt quicker and spend more time feeling confident and competent.

A confident founder is…

… an inspiring leader …a fearless champion …a present parent …a loving partner …a good friend …a trustworthy CEO …a fiscally responsible CFO …a creative CMO …a financially free business owner

...not badshit crazy because they're trying to do all-of-the-things.

So, if you’d like to let go of the fears & old habits that keep you from actually enjoying this wild entrepreneurial ride, I’d like to invite you to apply for my seven-figure strategy program. 

Your Life. Your Business. Unlimited.

This six-month program is designed to balance your life + business goals so you can lead a whole, happy, fulfilling life AND a thriving, rapidly-growing startup.

You'll get: 

  • 1 45-minute foundational life strategy session with Kate to determine your personal vision, mission and values & define your customized plan 
  • 1 90-minute foundational business strategy session with Kate to set your long-term (6-month) program goals and your immediate (next 30-day) goals
  • 5 (monthly) 30-min business strategy sessions with me to review what’s worked and hasn’t, adjust goals as needed and determine next steps
  • 25 (weekly) accountability coaching calls with an assigned coach so you’re always focused & know what to do next
  • 1 45-minute coaching exit strategy session with Kate to ensure your continued success upon program completion
  • Unlimited daily support (weekdays) via Slack so you have a trusted advisor in your pocket, as well as access to a network of other accidental entrepreneurs you can support.
  • My personal phone number for absolute I-have-to-talk-to-someone-before-I-quit-and-work-at-mcdonalds moments
  • Up to 9-months to use your coaching sessions, because life sometimes happens 
  • 100% online coaching program so we stay connected no matter where you travel. 

"I've been working with Kate for the past 6 months, and she is a phenomenal coach and cheerleader. She is constantly encouraging me to dream bigger about my business, which I launched a year earlier than expected in huge part due to her encouragement. She helps keep me motivated and on task when I have doubts about my ability to keep moving forward. I would not be where I am today with my business without Kate's guidance.

~ Christina Thelin,

This elite program is for entrepreneurs who are ready to build rapidly growing startups without losing their minds, want to avoid the most common mistakes new entrepreneurs make and know they cannot do it all alone. If selected, I'll contact you to schedule a consultation before we commit to working together for the next six-months. The program fee is $2000 per month, or save by paying the full program price of $10,000 in full.

Why Kate Bagoy?

The trusted business advisor you need, the friend you want.

Hi, I’m Kate Bagoy.  

I’m a startup expert, award-winning consultant and life & business coach for new and aspiring entrepreneurs.  

I landed my dream job at a Fortune 500 company right out of college, but quit after becoming so burnt out that my most meaningful relationships were with Netflix and Vodka. 

After failing my first attempt at business ownership and earning my MBA, I moved to Silicon Valley to manage product design and marketing for a mobile startup. The valley wasn’t a fit, but I caught the startup bug and have been working with entrepreneurs ever since!  

I’ve worked with more than 50 startups as a designer, marketer, product manager, strategist, cofounder, analyst and advisor. I’m a graduate of the Portland Seed Fund, served as a mentor at multiple accelerators and educational programs including Washington State University’s MAP program and Georgia Tech’s ATDC Bootcamp and during my career I lead projects for several Fortune 500 companies, including Nike, Ricoh, HP, Apple, BP and Microsoft. I hold a BFA in Graphic Design and a masters in Marketing and International Business.  

In this program I'll work with you one-on-one to develop a vision for your life and business, and we'll a create an execution plan custom to you and your business. I'll act as your personal business advisor, mentor, strategist and trusted confident to get you through the challenges that come with entrepreneurship and we'll meet monthly to see what's working and what needs to be adjusted. You'll always know where your focus should go.

You'll have on-call access to me and my team for any questions that come up, and weekly sucess coaching to keep you focused, sane and on track to crush your goals.

Yes, being an entrepreneur takes hard-work, dedication and means making the occasional tradeoff... but should also be incredibly fun, can provide you the wealth and freedom you desire and doesn't need to steal your soul.

With the right support, you can have it all.

I look forward to watching you grow.


My personal mission is to inspire and empower people to lead lives by design, not default, and to assist in the creation of 1000 women-run companies. 

Requirements for a World-Class Business

Kate Bagoy with Laptop

  • A powerful vision + the right motivation 
  • A strong foundational strategy and mindset to implement 
  • SMART goals and the ability to prioritize 
  • A clearly identified client and a product or service that solves a need for them better than anyone else
  • Top of the line copy and brand that attracts that client to you and makes them salivate to work with your company
  • A clear sales flow or funnel with automation
  • Grit, gumption, courage and a team of amazing people to work for or with you - success doesn’t happen alone.

“If you want to go fast, go alone. If you want to go far, go together.”

My Top Five Tips for New Entrepreneurs & Startup Founders

  • Pay yourself first, always. Founders that bootstrap are far more likely to struggle, suffer from burnout and quit when things get hard. Pay yourself first, and pay yourself well, if you want to go the distance.
  • Hire fast. Fire Faster A good hire can accelerate your growth - even a personal assistant can make the difference between burnout and brilliant. But a bad employee can destroy moral at a startup faster than anything else, and kill your progress.
  • Know your why AND you company’s why Your personal 'why' is going to shape all the decision you make at the beginning of your company's growth, and help you determine what steps to take first. Your company why will act as the north star for all your employees and will ensure that your customers needs are always considered first.
  • Focus on you Zone of Genius Chances are, you have some natural talents that are going to help you shine as a leader. And you've also got some "areas of improvement." But just because you're the boss doesn't mean you have to do it all. Focus more time doing what you enjoy & outsource the rest so you're at your best.
  • Fail Often, Fail Quickly It's okay to fail, but do it quickly - forgive yourself, learn from it and move on. Constant and never-ending improvement is the key to lean methodology, and when you work with me I'll challenge you to consistently launch before you're ready, make faster decisions and learn to trust your instincts.  

Bonus Tip (but probably the most important): Have fun! This is your business - if you ain't enjoying it, get the heck out now before it grows!